AMSOIL Factory Direct Synthetic Lubricants
"AMSOIL is the Best Lubricant made, the Standard by which all others are judged."
Bobby Unser, 3-time Indy 500 Winner, 35 overall Indy Car wins, and 13-time Pikes Peak Hill Climb Winner.


Motor Oils
Motorcycle/ATV
Diesel Oils
Transmission Fluids
Synthetics Gear Lubes
Synthetics Greases
2 Cycle Oils
Chain & Bar Oil
Suspension Fluid
Hydraulic Oils
Fuel Additives/Coolant/Flush
Break Fluid


Authorized Amsoil Dealer Website
AMSOIL 100% Synthetic Motor Oils
Independent AMSOIL dealers in the Mid-South area and T-1 Certified by AMSOIL. We can handle all your lubrication needs in the West Tennessee, East  Arkansas, & North Mississippi areas.

Brian & Wendy Kusler
10476 Courtney Cv.
Olive Branch, MS 38654
(901) 340-2260
#1467933

AMSOIL Synthetic Lubricants Will:

Save Money
Improve performance
Reduce friction
Increase fuel mileage up to 3 - 15% (8% typical)
Increase equipment life 2 to 3 times
Increase productivity with fewer repairs
Reduce engine temperature for greater reliability
Extend oil change intervals to 25,000 miles and beyond. With a by-pass oil filtration system some people have gone 200,000 thousand miles or more without an oil change.

When you use extremely high quality additives that don't break down, 7 different synthetic base stocks that don't cause gum, sludge, and other contaminates to form AND you keep the oil "squeeky clean" at all times (backed by oil analysis) you really don't need to change the oil!

Reduce oil consumption as much as 42% or more
Reduce necessity of frequent oil disposal

AMSOIL Synthetic Lubricants will save you money and give you the peace of mind that comes from using the best. Today's engines produce more power from a smaller radiator and a smaller volume of oil to cool and lubricate them. They need more protection from heat than conventional oils give them. Conventional oils keep engines from failing most of the time, but there's a big difference between marginal failure prevention and the total wear protection that AMSOIL delivers!
AMSOIL 100% Synthetic Motor Oils are value based and are the most cost effective lubricants on the market today. Immediately notice an increase in power and gas mileage. Your engine and transmission will run smoother and sound quieter. SAVE MONEY on fuel and maintenance costs.

In 1972 AMSOIL developed the first synthetic motor oil in the world to meet American Petroleum Institute service requirements. Currently, the AMSOIL product line includes the finest quality synthetic motor oils, synthetic diesel oils, gear lubes, synthetic greases, industrial lubricants, oil filters, air filters and automotive performance products.

Check out the white paper studies

Comprehensive testing reveals leading gear lubes

Testing reveals which motorcycle oils are best. You might be very suprised.


Amsoil Product Line.

Amsoil Saving Example
Know the Facts - AMSOIL Saves You Time and Money!
AMSOIL extended drain intervals mean fewer oil changes, long term savings and convenience. Consider these facts:

You spend an average of $3.00 or more for a gallon on gas. With AMSOIL you can get 3-8% better gas mileage (we have seen as much as 20% in some vehicles). That's a big savings over a 1 year period. The savings would pay for a year supply of AMSOIL.
How much time have you spent changing the oil in your vehicles yourself?
How much time have you sat at your local car dealer or other oil change facility? They usually aren't very "quick" are they?
On average you usually change your oil every 3000 - 5000 miles.
How much extra time would you save if you only changed your oil and filter every 25,000 miles in a 1-year Period?
Using AMSOIL will extend your oil drain intervals up to 25,000 miles, better protect your engine against wear for longer engine life, give you maximum engine performance and get you better fuel economy.
AMSOIL is also backed by its own product warranty.
Read our website containing extensive information to make you a highly informed consumer.


Example:

Conventional motor oil companies recommend 3,000-mile drain intervals
Conventional 10W-30 Motor Oil
*(40 quarts needed for 25,000 miles)
@ $2.50/qt. x 40 =
$100.00
8 High Quality Oil Filters
@ $6.00 per filter x 8 =
$48.00
TOTAL
$148.00

AMSOIL recommends 25,000-mile/1-year drain intervals with its 10W-30
AMSOIL 10W-30 Synthetic Motor Oil
*(5 quarts needed for 25,000 miles)
@ $7.25/qt. x 5 =
$36.25
1 AMSOIL Ea Oil Filter (Service life is 25,000 miles which corresponds to AMSOIL's Oil)
@ $15.30 per filter x 1 =
$15.30
TOTAL
$51.55

* Comparison based on 25,000 miles driven per year and 5-quart oil capacity (we suggest to buy an extra quart to keep on hand as a spare).

You save $96.45 per year using AMSOIL premium quality synthetic motor oil and oil filters. And at Preferred Customer prices, you save even more.

Even if you drive only 12,000 miles per year, the cost for AMSOIL is less than you pay for petroleum oil now! And you still get better protection, lower engine temperatures, easier cold-weather starts and less engine wear. All of these benefits add up to an engine that will last longer and need fewer repairs. Change your oil and filter today and in 12 months change the oil and filter again. AMSOIL's Eao Oil Filter is guaranteed for a service life is 25,000 miles or 1- year, whichever comes first. That's right, that means you only change your oil and filter 1 time a year. That's it! What could be more convenient and good for your vehicle, too?

Why Amsoil Motor Oils are better than conventional Oils
•   AMSOIL synthetics offer superior wear protection so that engines last longer.
•   AMSOIL synthetics improve fuel economy so that vehicles get better mileage out of every tank of gas.
•   Because of AMSOIL synthetics low pour points and cold weather pumpability, they make winter starts much easier.
•   By reducing friction AMSOIL Synthetics help engines run cooler.
•   By reducing deposits engines run cleaner and perform more efficiently with AMSOIL Synthetics.
•   Because of lower volatility AMSOIL Synthetics reduce oil consumption.
•   AMSOIL Synthetics have been proven to provide more horsepower.
•   Because AMSOIL Synthetics resist oxidation and breakdown, they reduce varnish and sludge which keeps valves and rings from sticking.
•   AMSOIL Synthetics reduce waste. Not only is there less waste oil to deal with, there are also fewer empty containers for disposal.



A. J. Amatuzio, AMSOIL President and CEO
"Our Company makes the Best Lubricants in the world, period, and challenges anyone or any company to prove us wrong! That won't happen because our competitors know it's true."

A. J. Amatuzio, AMSOIL President and CEO

AMSOIL Synthetic Lubricants Provide:

Superior Stability:

You may lose about 1/5 the conventional oil you put in your engine because it boils off at engine operating temperatures. When that happens, oil consumption and engine deposits skyrocket, while wear protection and fuel economy plummet. AMSOIL Synthetic Lubricants don't boil off like conventional oils do. In fact, a recent laboratory test showed AMSOIL 100% Synthetic 10W-30 passed the stringent European volatility tests with an exceptionally low volatility of 5.9%.

Amsoil Product LineSuperior Wear Protection:

AMSOIL Synthetic Lubricants provide a thick oil film every time your engine operates in high temperature, high speed or high load conditions, protecting your hard working engine from heat and wear.

Superior Fluidity:

AMSOIL Synthetic Lubricants' natural tenacity and anti-wear agents form a protective molecular layer on metal surfaces, protecting engines from initial start-up wear. And AMSOIL's cold temperature fluidity gets the oil flowing throughout the engine fast for ready protection, even in the bitter cold.

Superior Overall Economy:

AMSOIL Synthetic Lubricants are formulated so well, they can be used for 25,000 miles (35,000 miles with our new Series 2000 0W-30), or even more with a bypass filter and oil analysis. That saves you money and time on oil changes.

Superior Oxidation Resistance:

AMSOIL Synthetic Lubricants resist oxidation and sludge formation so they keep engines clean and working right.

Superior Operating Temperature Range:

AMSOIL Synthetic Lubricants reduce friction and heat more effectively than petroleum oils do. With AMSOIL, engines run cooler, wear less and get more horsepower and better mileage than they can with petroleum oils. And it doesn't matter if it's hot or cold outside. AMSOIL always helps engines run their best. AMSOIL remains stable in extreme heat and fluid in extreme cold.
Superior Fuel Mileage:

You may experience as much as a 8% increase (average) in your fuel mileage with AMSOIL Synthetic Lubricants (with our 0W-30 that increase could be from 10 to 40%). By boosting your vehicle's mileage from 20 to 21 mpg (just a 5% increase) at $2.40/gallon you would save $144.00 over 25,000 miles.

Huge Savings!!

The facts above tell it all. AMSOIL Synthetic Lubricants will save you money on oil, gas, repairs, etc. And, they will save you an immense amount of time that would ordinarily be spent performing those oil changes and repairs. It's a win-win situation. Why not give it a try? What have you got to lose? NOTHING!!!!


How Does AMSOIL Compare Against Other Major Oil Brands Synthetics?

There is not a single one that even comes close to providing the wear protection that AMSOIL does! Just look at the graphs on the back of AMSOIL's Series 2000 20W-50 Racing Oil or the Series 2000 0W-30 Severe Service Oil.

The 20W-50 Mobil 1 Tri-Synthetic leaves a wear scar over 2 times that of the AMSOIL (0.440 mm for AMSOIL vs. 0.922 mm for Mobil 1)!

Same thing goes for Havoline Formula 3 (0.713), Valvoline Synthetic (0.741), Castrol Syntec (0.757), Quaker State (0.790, synthetic blend).

The Mobil 1 Tri-Synthetic 0W-30 leaves a wear scar over 1.6 times that of the AMSOIL 0W-30 (0.373 for AMSOIL and 0.607 for Mobil 1)!

Same thing goes for Penzoil 5W-30 at 0.540, Castrol Syntec 5W-50 at 0.576, Mobil 1 5W-30 at 0.589 and Quaker State 4x4 10W-30 Synthetic Blend at 0.595.

AMSOIL is proven to be the best! In fact up until about 10-15 years ago many of these manufacturers never even had a synthetic (except Mobil1). They were too busy trying to debunk the benefits of synthetics to the average consumer! Now, technology and competition has forced every major oil manufacturer to have a synthetic, but yet not a single one even comes close to offering the protection that AMSOIL does. In fact, the Castrol Syntec isn't even a 100% pure synthetic. That's right...read on........

CASTROL AND MOBIL GO TO COURT TO BATTLE IT OUT:
Recently, Mobil accused Castrol of reformulating its synthetic by substituting other basestocks in place of its synthetic polyaphaolefins (PAO's). Castrol Syntec is a hydrocracked oil. That's right, Castrol has replaced the PAO synthetic base stock with hydroisomerized petroleum base stock. Hydrocracking, as it's called, is the highest level of petroleum refining. Castrol isn't even a true synthetic yet Castrol ended up winning the battle when the National Advertising Division of the Council of Better Business Bureaus ruled that Castrol could still market its oil as "synthetic" despite their new formulation. Basically, they expanded the definition of synthetics to include Group III hydroprocessed petroleum oil. This high profile case took place because synthetics are recognized as the market's best hope for growth. Synthetic oil sales have outpaced petroleum oil sales by a wide margin and the gap continues to widen every year. Consumers are getting smarter and demand the best for their vehicles! Read the full story on the Castrol debacle in our informative articles section. Additionally, just as soon as Castrol won this battle, several other major oil companies jumped in and came up with hydroprocessed motor oils of their own and labeled these products to be "100% synthetic", when they still are primarily Group III hydroprocessed petroleum oils!

AMSOIL is the undisputed leader in synthetics.............



AMSOIL Synthetic Lubricants Proven Best!

AMSOIL is "The First in Synthetics" and also the first in quality, protection and performance. Every other oil company in the world was given the chance to object when AMSOIL applied for trademark rights to "The First in Synthetics", yet after 90 days of waiting, not a single one objected!

The Patent and Trademark Officials stated that by claiming that AMSOIL was the first historically, that AMSOIL was also insinuating to be the best (or #1/first) from a quality or performance standpoint. AMSOIL showed the government officials comparison documentation and test data backing up the claim that AMSOIL was also the best.

After the government officials notified all other oil manufacturers that AMSOIL was claiming to be the best, not a single other oil company or competitor objected! Not a peep from any of them! I can guarantee you that if any of these competitors and major oil companies had a product better than AMSOIL they would have objected.
In fact, Mr. A.J. Amatuzio, founder, President and CEO of AMSOIL states that he often hears other companies ad slogans stating that their products are the best. They are not. Mobil 1 has run the tag line for their advertising "nothing outperforms Mobil 1". A.J. Amatuzio states that he knows a company that does make products that outperform Mobil 1. "And you know which company that is. Mobil makes a very good oil, but I am here to tell you that  it does not outperform AMSOIL Synthetic Motor Oils. They can come out with advertising buzz words to market their oils, but in the final analysis, buzz words don't add one thing to their products performance. The only reason that AMSOIL has continued to grow and prosper competing with large corporations like Mobil is that AMSOIL products have consistently performed better"

AmsoilThe "3000 mile oil change" is nothing but a myth and a money generating plan which has been proven to allow increased component wear rates when compared to a premium quality synthetic oil like AMSOIL. When things wear, they eventually have to be serviced and/or replaced, and that means you then have to buy a new vehicle or other piece of equipment more often. Click on our link to read about the Auto Industry's Best Kept Secret (after you've finished reading this eye-opening information). Learn what they don't want you to know.

AMSOIL Synthetic Motor Oil has been proven the best for 30 years and will dramatically improve your vehicles performance, fuel economy, and life!

Did you know that petroleum motor oil only has a film strength of about 400 psi where AMSOIL has a film strength of 3300 psi and does not break down, shear or loose viscosity under heat and stress? Petroleum motor oil breaks down under heat and stress and leaves carbon, varnish and sludge deposits in your engine and allows your critical engine components to wear much more rapidly. It's no wonder you have to change it every 3000 miles and your local quick lube or auto dealer can't wait to see you again to charge you more of your hard earned money!

In a recent Lubricants World Magazine interview the president of Jiffy Lube International (owned by Penzoil- Quaker State), Marc Graham states that if they can get customers to shorten their drain intervals by 100 miles it would mean an additional $20 million in revenue for the company per year and if they can get consumers to do one more oil change per year it would mean $294 million for the oil change alone and $441 million in revenue when they include ancillary products and services that go along with the oil change. In fact, Graham openly admits that the bottom line is profits. The shorter the drain interval the more money Jiffy Lube and Penzoil-Quaker State make. They don't care about your vehicle and selling you a quality extended drain interval synthetic, like AMSOIL. All they want is to see the same customer over and over again as often as possible!

Isn't it about time you learned the truth? And don't think that vehicle and equipment manufacturers and other oil companies don't know about AMSOIL. Most have tested and analyzed it, and in fact, many automotive mechanical and lubrication engineers that we work with use it in their own vehicles but still refuse to acknowledge to the public that AMSOIL Synthetics are superior to petroleum oils and any other brand of synthetic in every way and can practically stop internal wear in it's tracks.

In fact, we know of several major NASCAR and Indy racing teams that use AMSOIL in their race cars yet the oil sponsors logo on the hood and quarter panels is not what is in the vehicle! They want you to believe it is..... but it isn't. Fact is, every successful major race car in the world uses synthetics, and an extremely large percentage of them use AMSOIL synthetics. We know exactly who these racing teams are but are not permitted to advertise who they are because they have such a large amount of money at stake with their sponsors wanting the public to believe they are using the brand of oil that is  advertised on the car.

Synthetic oil is used in every commercial and military jet engine in the world, as well as in all spacecrafts. That's because synthetic oil outperforms petroleum oil at high temperature extremes, low temperature extremes, and everywhere in between. Today experts agree, synthetic oil excels in all applications! We are here to completely turn the petroleum oil industry upside down and expose the myth of the "3000 mile oil change", one customer at a time. Consumers are very smart these days, demand the best for their expensive vehicles and have the tools and technology available to do their own research and seek out the facts. We are here to help you achieve that goal in any way possible. We are extremely proud in our products and our technical competency to help you get the answers you need...fast and accurately.


What Bobby Unser had to say about Amsoil at the 30th anniversay convention.

Indy car racing legend Bobby Unser attended the AMSOIL 30th anniversary convention and stated that he has used AMSOIL motor oils in all his vehicles for many years, including all his race cars. In fact, he said all of today's high level racers use synthetic motor oils because the engines simply demand the higher quality of synthetics. Bobby got up on stage and told about how his race car differentials could not survive more than one race up Pikes Peak without needing to be rebuilt, until he started using AMSOIL. Then his differentials went all race season without needing to be rebuilt. This experience in Bobby's early years of racing began his long relationship with AMSOIL in all his race cars. Bobby went on to say that "AMSOIL is the Best Lubricant made, the Standard to which all others are judged".

Bobby Unser explained to us recently how AMSOIL was responsible for the complete absence in gear box related failures. "When you walked in the garage you may have seen a container labeled as Valvoline, Texaco or whoever the sponsor was but that's not what was in the bottle, It was AMSOIL. They would clean the bottles out and put amsoil in. - Bobby Unser Sr in the new "A.J. Amatuzio - An American Success Story (the 1.5 hour film on the history of AMSOIL).

Every single synthetic oil company today copied AMSOIL! They Copied AMSOIL! But they will never have the quality and performance AMSOIL has because they can't" - Bobby Unser Sr.

Bobby Unser 3-time Indy 500 Winner, 35 overall Indy Car wins, & 13-time Pikes Peak Hill Climb Winner.

There are several major NASCAR and other famous racing teams that use AMSOIL in their race cars yet the oil sponsors logo on the hood and quarter panels is not what is in the vehicle! They want you to believe it is, but it isn't.

Fact is, every successful major race car in the world uses synthetics, and most of them use AMSOIL synthetics. We know exactly who these racing teams are but are not permitted to advertise who they are because they have such a large amount of money at stake with their sponsors wanting the public to believe they are using the brand of oil that is advertised on the car.

Bobby Unser explained to us recently how AMSOIL was responsible for the complete absence in gear box related failures. "When you walked in the garage you may have seen a container labeled as Valvoline, Texaco or whoever the sponsor was but that's not what was in the bottle, It was AMSOIL" - Bobby Unser Sr in the new "A.J. Amatuzio - An American Success Story (the 1.5 hour film on the history of AMSOIL).

"Every single synthetic oil company today copied AMSOIL! They Copied AMSOIL! But they will never have the quality and performance AMSOIL has because they can't" - Bobby Unser Sr.



Our company makes the best lubricants in the world, period, and challenges anyone or any other company to prove us wrong! That wont happen because our competitors know it's true.

A. J. Amatuzio, AMSOIL President and CEO
A. J. Amatuzio, AMSOIL President and CEO

A. J. Amatuzio, announced that the phrase "The First in Synthetics" is now a part of the Amsoil registered trademark. No other oil company in the world can now claim this.

A. J. Amatuzio explained how this all came to be Amsoil INC. He applied to have "The First in Synthetics" registered and was told that he must prove to the Trademark officials, with documentation, that Amsoil INC. was the first, historically. They also said by claiming to be first he must also mean Amsoil is the best in quality and performance.

So Mr. Amatuzio had to convince them that they had better products than any other oil company in the world. Amsoil began to present comparison documentation and test results backing up the claim that Amsoil hands down was and is the best. The trademark officials accepted the documentation to allow Amsoil to use "First" in part of their trademark.

The process still was not through yet. The trademark officials now required the government to notify all other oil manufactures that would be impacted by the decision, so they would have the right to abject before the decision would be official. They were all notified in writing and given 90 days to voice their opinions, object, or comment on this. After 90 days not one manufacture in the entire world responded.

Amsoil not only convinced the trademark office that Amsoil was the first historically, but also convinced them that Amsoil is the first in quality, and performance and still no other competitor objected!


Back in 1972, the American Petroleum Institute's rating was first applied to a remarkable synthetic motor oil. It was the first of it's kind to meet auto service requirements, and it was formulated by Amsoil.

Since then Amsoil has produced a complete line of synthetic lubricants, capturing the attention of giant oil companies. And no wonder! Natural impurities in petroleum oil shorten it's life, and contribute to engine wear. There are NO IMPURITIES IN Amsoil... It's unique molecular design creates a product with amazing durability. Long lasting Amsoil synthetic motor oil doesn't boil away in extreme heat, and remains fluid in extreme cold. Amsoil synthetic motor oil is impervious to both hot and cold temperature operations. What¹s more, you don¹t have to change the oil as often because AMSOIL runs cleaner and lasts far longer than conventional motor oils.

The corporate giants who once said "it'll never catch on" now produce synthetic oil of their own. But none has the benefit of Amsoil's thirty years' of research and development. Switch to Amsoil synthetic motor oil... First of it's kind... The Pioneer.


Amsoil carries the following products

100% Fully Synthetic Motor Oil, Diesel engine Oils and Marine Engine Oils.

0W-20, 20W, 0W-30, 0W-40, 5W-20, 5W-30, 10W-30, 30W, 5W-40, 10W-40, 40W, 15W-40, 20W-40, 40W, 20W-50, 50W and 60w Oils.

They Also carry 2_Cycle Engine Oils for Small Engine, Water Craft, Motorcycles, and Snow Mobiles, Weedeaters, Chainsaws, R/C Cars and Planes, just about anything that requires lubrication.

Oil and By-Pass Oil Filters for Automotive, Commercial, Industrial, and Motorcycles.

Air Filters, Crank Case Breather Filters, Diesel Intakes, Pre-Filters, Universal Air Induction Filters, Carbureted Racing and Street Rod Filters.

Automatic Transmission Fluids (ATF) for Everyday Driving, Towing, Racing and Heavy Duty Applications.

Synthetic Gear Lubes. 75W-90, 75W-110, 75W-140, 75W/80W-90, 80W-90, 80W-140, SAE 190, SAE 250

Fuel Additives, Diesel Fuel Additives, and Octane Boost.

Greases and Spray greases.

Fifth Wheel and Open Gear Compound.

Silicone Spray and Chain Lubes.

Suspension Fluids.

Synthetic Hydraulic Oils and Fluids.

Synthetic Compressor Oils.

Industrial Lubricants.

Dot 3 and Dot 4 Break Fluids

Antifreeze.

EAO Amsoil, Wix, and Donaldson Filters.

NGK Spark Plugs , NGK Spark Plug Wires, and Trico Wiper Blades


Mid-South Synthetics is a proud sponcer of the Memphis Roller Derby Team.

Mid-South Synthetics suports the Memphis roller derby travel team.

AMSOIL Synthetic Oil Lubricants Independent Dealer Mid-South Synthetics



Cruzin' South covers the southern area. It canvases the many car/bike events, shows and charity rides weekly.
What is the best lubricant you can put in your car, truck, SUV, motorcycle, or anything that has an engine - AMSOIL!



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