Become a Dealer

Amsoil Dealer Information

YOU'RE looking for the perfect home business, right? What does that mean? What's the perfect home business? Keep reading.

There are ten components to any solid home-based business which must be looked at before even considering getting involved.

The perfect home business should provide the following:

Quality products that meet a need.

A well established, reputable company backing its products AND dealers.

Excellent support without all the hype.

Multiple avenues for business growth which allow YOU to decide how to build YOUR business.

Potential for financial independence within 5 years or less with limitless potential for financial growth.

The perfect home business SHOULD NOT require or entail any of the following:

Large initial investment to become involved.

Keeping an inventory of products.

Minimum quotas for purchasing or selling products.

Lots of paperwork and record keeping.

Large commissions for simply signing up new dealers.

How Does the Amsoil Home Business Measure Up?

Very few home businesses can meet all, or even many, of the criteria listed above. However, with an AMSOIL business, ALL of the above are true. Unfortunately, many people fear that they don't know enough about synthetic lubricants or automotive maintenance to be successful selling AMSOIL.

This is a business that anyone can be successful in. AMSOIL dealers come from all walks of life. You'd probably be very surprised at the number of women who have very successful AMSOIL businesses. Don't be. Women have just as much ability to learn this business as men do. In fact, maybe even more because they are not so skeptical of extended oil drains.

In fact, AMSOIL puts out a magazine once per month with updates about the company. Within this magazine is a list of AMSOIL's top marketers. Out of the top ten, five of them are married couples, two are single men and three are single women.

Financial freedom and security are within your reach. You just have to be willing to put in some effort. How much effort are you willing to put in to secure your family's financial future?

Quality Products That Meet a Need.

AMSOIL extended drain synthetic lubricants and filtration systems have been saving people time and money for over 25 years. They are quality products that meet a need. If you don't know the products very well, you should probably take a look at the rest of our website. You'll find over 100 pages of information dealing with AMSOIL synthetic lubricants and filtration systems. I think you'll be impressed by what you read.

Reutable Company That Backs Its Products

AMSOIL is the largest synthetic lubricant manufacturer in the world and has led the synthetic industry since the early 70's. They are still leading the industry even today. Just as importantly, AMSOIL backs their products with a written guarantee of quality. No other company in the lubricants industry does that!

Plenty of Support Without All the Hype

In addition, AMSOIL products have always been sold through independent dealers. They continue to provide top-notch support to their dealers and are always on the look-out for ways to help dealers grow their business. Every customer who purchases AMSOIL products does so through an independent dealer.

AMSOIL will not allow a person or company to purchase directly from the company (unless it is an overseas company). This assures that AMSOIL will never undercut your business. They will even send leads directly to you - people who've already established an interest in AMSOIL products or an AMSOIL dealership.

Multiple Avenues for Business Growth

And, because AMSOIL knows that not all people think or work the same way, they've provided multiple different methods to make money with an AMSOIL business. You can sign up large commercial accounts such as trucking fleets and construction companies. Or you can sign up retail accounts such as automotive stores or quick lube establishments (there's a program set up specifically for quick lubes - you could earn $17,000 or more per year for just one quick lube account).

Or, if you're not quite comfortable dealing with a large company yet, you can conduct personal sales to individuals and keep the retail profit (as well as commissions on your total sales). You can also hand out or mail AMSOIL retail catalogs to potential customers who can order directly from the company using your dealer number. In fact, any of your customers or accounts can purchase directly from the AMSOIL company, and you are paid a commission on all of those sales even though you may not have been directly involved with the order. This can save you a tremendous amount of time, energy and paperwork and eliminates the need to carry any inventory.

One of the greatest assets to you with your AMSOIL business is the ability to sign up other AMSOIL dealers who have all of the above opportunities available to them as well. You receive commissions on any business that one of your dealers does - including all personal sales, commercial/retail accounts and their dealers as well. A large dealer base can provide for great financial stability in your business. And the best part is, many of your dealers will be customers who've decided that they too could be selling these products and making a good living from home. You don't have to sell them on the products. They're already sold.

You're Perfect for This Business

AMSOIL dealers are simply people like you. People who want a little extra money, something to do in their spare time, even a full-time business. You don't have to be a mechanic or a car buff. Anyone who can recognize the benefits of using AMSOIL products can sell them because all you have to do is tell others about your experiences with the products.

You can start an independent AMSOIL Dealership for under ($20 for a six month trial dealership or $40 for a one-year dealership) and put as much -- or as little -- time into it as you want. After the initial registration fee, the cost is only $20 per year to remain a dealer, and there are absolutely NO MINIMUM QUOTAS OR REQUIREMENTS to remain a dealer.

It is also important to point out something about dealership registrations. I mentioned above that a home business worth considering is one which does not pay hefty commissions for new dealer registrations. Although this might seem less profitable, it is very important. If dealers make large commissions for signing up new dealers, they will spend all of their time trying to sign up other dealers and nobody will be selling any products. A business based upon this model is sure to fail, and dealers involved with this type of business will be left out in the cold, looking for a new job.

AMSOIL pays only a small bonus to a dealer when they sign up a new dealer or account. And, they only pay this bonus if the new dealer or account makes a purchase of AMSOIL products within one year after signing up. In this way, AMSOIL maintains a focus on having dealers use (and sell) products. Please don't lose sight of the importance of this. Focusing on a quality product line is the only way to build a successful, long-term business.

You can find more detailed compensation information regarding any of the different business building avenues listed above in the dealer information package I can email to you juat by entering your name and email address in the form at the bottom of this page.

Why a Home Business?

The current trend in the United States is small business. Owning your own business guarantees you the freedom to work on your own terms and the opportunity to set your own goals. AMSOIL offers all the advantages of a franchise without the large initial investment. There are many advantages to the AMSOIL opportunity that you simply won't find in other business opportunities:

Minimal start-up fee ($30.00 or as low as $15.00)

No Licensing in most states

No inventory requirements

No restrictions on territory

No investment need or office space

No employee expenses or requirements

Great tax benefits

No capital investment in office or warehouse space

Work your own hours

Most importantly, AMSOIL provides Dealers with an excellent support system to help them develop their businesses. Brochures, tapes, regular meetings, technical services (none required, but all helpful) -- everything you need to begin and build your business is available from AMSOIL.

Why Synthetic Oils

The use of synthetic oil is exploding in all markets, in all areas! AMSOIL was the pioneer in the synthetic field introducing the first API approved synthetic oils in 1972 and was the only full synthetic recommended for a 25,000 oil change! AMSOIL's new 0W-30 is recommended for oil change intervals of 35,000 miles.

All industry predictions point to the fact that in the next 36 MONTHS there is going to be a huge EXPLOSION in the use of synthetic oils. Conventional Oil will be "a thing of the past" very soon! Compare it to Steel Belted Radial Tires... not too long ago almost everyone was afraid of buying steel belted tires. They said they wouldn't last, they would blow out easy and all kinds of negative things! Today, steel belted radials are all you can buy!

As API specifications increase, conventional oils cannot and will not be able to do the job! Only synthetic oils will be able to properly lubricate future engines! You want to be in on the boom! Everyone will be looking for top quality synthetic oils! You have the most cost effective oil on the market today -- and in the future. It saves money for everyone!

Why Amsoil Products?

AMSOIL is devoted to providing superior quality in EVERYTHING that it does.

At a recent conference, I had the opportunity to see first hand what kind of facilities AMSOIL has for production of its products, and it is a very smooth running and controlled operation. All raw materials that come into their warehouse for use in AMSOIL production are quarantined and tested before the are ever used for inclusion in an AMSOIL product.

AMSOIL's standards are the highest in the industry. In fact, many of the larger oil companies simply don't test the products they use at all. They merely assume that they are of sufficient quality. What's more, AMSOIL is devoting 1.2 million dollars to improving their facilities and increasing their storage capacity to meet increased demand for their products.

Just as important, though, is their commitment to providing you with the best business opportunity available today. You won't find a company that is more dedicated to helping you succeed in your business. Let's face it, your success, is their success. With a wide variety of avenues through which to build your business, you are sure to find something you enjoy. AMSOIL/AGGRAND products can be promoted in all sorts of ways.

You can sign up retail stores, commercial trucking fleets and quick lube centers. You can sell through retail catalogs and over the internet. You can sponsor new dealers. Promote products at trade shows, flea markets and car shows. Sell AGGRAND to farmers and landscape professionals. The opportunities are endless. I'm sure that you could come up with many more without too much effort.

And with specialized programs such as the co-op advertising program, you can have AMSOIL pick up the tab for a large portion of your advertising costs. Don't wait! If you haven't made your decision yet, do it NOW! There has never been a better time to become an AMSOIL dealer.

The recent trend is for auto manufacturers to begin recommending synthetic lubrication products for the vehicles they sell. This is a big benefit to dealers who are selling the best synthetic oils on the market - ANYWHERE.

In addition, the AMSOIL written warranty is the best way to ease people's minds when it comes to extended drains. AMSOIL has indicated in writing that if ever an AMSOIL product is the cause of a voided warranty or a mechanical malfunction when used as directed, they will pay for the correction of the problem. It's right there in black and white, folks. No other company stands behind their products like AMSOIL does, and no other company backs its dealers like AMSOIL does.

Are You Getting the Idea That AMSOIL Supports Its Dealers?

Consider This Very Seriously

You have the advantage of a business that you can start with no investment in inventory and other expenses. Your AMSOIL Business can grow beyond what you might imagine, if you work at it like you would any other business.

To become an AMSOIL dealer you can start for as little as $15.00 (25.00 Canada). There is an annual membership fee of $30.00 (50.00 Canada). By starting your AMSOIL business with, what we refer to as, the ' kit' you receive a FREE 6 month membership as well as dealer information, price lists, order forms and dealer application. You can then order products at WHOLESALE as well as provide products to others, set up COMMERCIAL ACCOUNTS and set up RETAIL ACCOUNTS. At the end of 6 months if you want to continue you just simply pay your annual $30.00 (50.00 Canada) dues. Ask for product code G-7Y.

There is also, what I refer to as a deluxe dealer kit available that includes 10 "how to guides", product selection guide, air and oil filter guide, and many other items for the serious individual that would like to build a successful business. This kit includes everything you need to get started in the exciting world of AMSOIL and to do it profitably.The "How to" guides provide instant training to help you get you business up and running quickly! This kit is $65.00 (103.80 Canada) including annual membership. Ask for product code G-700.

For the serious new dealer there is also a Literature Pack, Product Code G-1312 (30.00 US - 48.50 Canada) , that contains detail sheets and specifications on all of the products, sample literature and many other items to get you set up properly as an AMSOIL dealer.

Keep in mind, you don't know what you can do in this exploding business without trying! What have you got to loose? In a short time you will be able to build a business that does hundreds of thousands of dollars per year. But, it will take some work. This is no get-rich-quick scheme.

Your AMSOIL business will expand into a national business in a short time! By setting up additional independent dealers, such as you and I, these people can expand into other areas. These other dealers will know many people -- people who operate businesses that you and I don't know which will open "contacts" that we couldn't open.

Food For Thought.

Success is only a couple of steps beyond opportunity! You can do this business... We know you can. However, right now you don't know just how successful you will become. Let me tell you that there is no better time to start your Synthetic Oil and/or Organic Fertilizer Business than right now!

All AMSOIL Dealers do not work their business the same. Some dealers like to concentrate on commercial Accounts and are very profitable doing that. Other Dealers would rather work with people and they are very successful doing that! Still others build their business through a combination of Commercial, Retail, and Sponsoring other dealers. That is the beauty of the AMSOIL Business! You can be successful many different ways!

Lets sum it up ...

AMSOIL products are sold through independent Dealers. People like you. People who want extra money, something to do in their spare time, even a full-time business.

You can start an independent AMSOIL Dealership for as little as $15 for 6 months or $30 for one year and put as much or as little time into it as you want.

You can establish RETAIL / COMMERCIAL ACCOUNTS as well as sell to individuals. It's up to you: extra money, a full-time income, wholesale prices on AMSOIL products, or both.

Income Options for AMSOIL Dealers

Catalog sales - One of the simplest ways for AMSOIL dealers to sell AMSOIL products is by distributing AMSOIL catalogs. Dealers can reach thousands of customers by simply handing out catalogs with their Dealer number listed as "customer number". AMSOIL takes the orders, ships the product, bills the customer and collects the money, while dealers receive the retail profits and sales commissions. Distributing catalogs can be a good way to sponsor new Dealers, too. The catalog has a section featuring the AMSOIL business opportunity.

Internet Sales - AMSOIL Dealers link their websites to the corporate AMSOIL website, or purchase ready-made AMSOIL websites. This allows customers to purchase products through the AMSOIL Online Store and Dealers get the retail profits and commissions.

Personal Retail Sales - AMSOIL Dealers who want extra income can buy the product at the Dealer cost and sell it at retail. Right away, Dealers earn profits from the retail profits and commissions. The amount of income Dealers earn through personal sales is generally in proportion to the amount of time and effort they invest into selling.

Sponsoring New Dealers - The AMSOIL business opportunity is geared toward sponsorship. It's natural for Dealers to want to expand their businesses, and the best and most profitable way is through sponsoring. When AMSOIL Dealers introduce others into the AMSOIL business as part of their personal "network" or "downline", the Dealers can boost their commission checks considerably. Dealers make a percentage of all of the sales generated in their network. Dealers who are dedicated to sponsoring, training and managing their downlines truly profit in the long run.

Preferred Customers - Preferred customer memberships are recommended for people who are not necessarily interested in the business opportunity, but want the lowest possible prices on the best lubrication and filtration products for their vehicles and equipment. Preferred Customers pay the same low prices for AMSOIL products that AMSOIL Dealers pay.

Retail-on-the-Shelf - Amsoil Dealers are able to register retail-on-the-shelf accounts. Retail-on-the-shelf accounts are businesses, like auto parts stores or hardware stores, that stock and sell AMSOIL products to customers. Once the account has been established, AMSOIL extends a line of credit, takes orders, ships product, invoices the product and collects the payment. Dealers service the account and collect the commission check.

Commercial Accounts - Commercial accounts are businesses which have vehicles or machinery using AMSOIL lubricants, filters and other automotive products. Taxi cab or trucking fleets fall into this category. Again, the AMSOIL Dealers establish and service the commercial accounts, and AMSOIL extends credit, takes orders, ships and invoices product and collects the payment. Dealers collect the commission check.

Fund Raising Programs - As an AMSOIL Dealer working the Fund Raising Program, you are gaining access to many potential retail customers, potential Dealers and Preferred Customers. In addition, as the sponsoring Dealer, your Fund Raising Account's monthly commissions are calculated into our commission level, increasing the level of commissions you receive.

Business Opportunity

The outstanding products offered by AMSOIL comprise a rock-solid base upon which to build your business.

And above all, AMSOIL provides Dealers with an excellent support system to help them develop their businesses. Brochures, regular meetings, technical services -- everything you need to begin and build your business is available from AMSOIL.

Sign Up today!!

Click here to request information on Becoming an Amsoil Dealer or contact us at:

Brian & Wendy Kusler

10476 Courtney Cv.

Olive Branch, MS 38654

(901) 340-2260

midsouthsynthetics@comcast.net

#1467933

Below is a link to our Dealer/Prefered coustomer form. You can get started today by clicking on the link below, printing the form, filling it out, and mailing it in today. My wife and I would be happy to help you get your dealership started in any way we can. If you would rather become a preferred coustomer, we can also help you by providing you with product recomendations. Your not alone in this adventure, we are here to help. Please let us know if there is anything we can do for you.

Down load, print, fill out and mail in. Get started TODAY!

From AMSOIL President's Desk

These are exciting times here at AMSOIL. Every month our sales increase over previous months and the number of new AMSOIL Dealers keeps growing. AMSOIL Dealers today are enjoying excellent success and making more money than at any time in this company's history. And as more and more people hear about our synthetic lubricants and learn about the AMSOIL opportunity, there's no reason to believe this record growth won't continue.

But with rapid growth also comes growing pains, and we are experiencing many of the problems that most fast-growing companies have. Finding qualified people always tops the list of challenges. Ours is a very special company and we won't just hire anybody. We set our standards high because we want the best talent available. And slowly but surely, we are adding staff that meet our criteria. Many of them you have already met. More are on the way.

Another concern has been our need for space to grow. Our production facilities are now automated and streamlined. We have expanded our tank farm and enlarged our lab. We have ample space and production capacity to accommodate existing sales, but looking into the future, we can see our requirements growing along with our increasing sales volume. This is especially true when it comes to the warehousing and distribution of our finished synthetic products.

Some would say that in these (or any) economic times, ours are really good problems to have, and in truth, they are. But like all problems, they still must be addressed and dealt with. I never ignore a problem. I always tackle it head on. That's what this message is about. I want to tell you what we have done recently to address at least some of our growing pains.

We have recently taken a giant step in securing all the space necessary to accommodate our future growth and ability to serve our AMSOIL Dealers for many, many years to come. We have finalized negotiations on the purchase of a very large, very modern facility that is only about two minutes from our existing plant. To put it in simple terms, it is not only suitable for our continued growth and expansion, it is logistically perfect.

This facility was built to house a very large grocery distributing company and is situated on over 55 acres of property. It includes a 371,363 square foot building with 6,244 square feet of office space, 10,141 square feet designed for truck maintenance, and 109,200 square feet of refrigeration and freezer space. It features thirty-eight loading docks and four drive-through bays. With thirty-foot ceilings, this enormous facility will be ideal for our requirements well into the future.

And the fact that it is in such close proximity to our existing plant and has rail service is also ideal.

This acquisition represents a major financial commitment for this company. But we see it as a commitment to our future and yours. While this facility is larger than we need right now, it gives us the room we need to grow, and I guarantee we are going to continue growing!

Occasionally in past years there have been rumors circulating in the field about me selling this business and leaving our Dealers high and dry. I hope this acquisition and the commitment we have made to the future of AMSOIL will dispel those rumors once and for all. As always, my allegiance is to our AMSOIL Dealers.

So we are addressing our growing pains by adding qualified staff and increasing our available space. Beyond that, we continue to add new and better products so that you will continue to have opportunities to grow and prosper in this business. That is, after all, the only way we as a company will achieve our goals. When we both do our parts, we both enjoy success in this business. We're counting on you to keep growing with us.

There are many new and exciting products in various stages of development even as I write this, but I promised not to let the cat out of the bag yet. Just be assured that AMSOIL Dealer Opportunity will continue to be here for you now, and in the years to come. We making certain of that by making commitments today to insure our future success and yours.

A.J. "Al" Amatuzio

President and CEO, AMSOIL INC.

From the President's Desk

This is a great time to be an AMSOIL Dealer! Despite the fact that the general economy is flat and many businesses are struggling. AMSOIL Dealers are experiencing unprecedented growth. Here at the corporate level, business has never been so good. Each month sets a new sales record and there are no signs it will slow down anytime soon.

There are many reasons why our business is so good today. The AMSOIL name is recognized by more and more consumers and is synonymous with top quality. We have earned an excellent reputation, so when you offer AMSOIL products or the AMSOIL business opportunity today, you are most often well received by your prospect, and very likely to make a sale or sponsor a new AMSOIL Dealer or Preferred Customer.

I am convinced that this is just the beginning of a tremendous period of prosperity for this company and every AMSOIL Dealer who makes effort to build his or her business. Once again, a AMSOIL business proves to be virtually unaffected by troubled economic times. As a matter of fact, we typically grow during these periods. When money is tight, consumers want to receive full value from what they purchase, and AMSOIL synthetic products, deliver not only superior value and performance, customers save money!

As I said, this is the right time to both sell and use AMSOIL synthetic products. Fuel costs have been on the rise, especially in certain parts of this country. Getting the most fuel mileage from a vehicle has once again become a major consideration for many motorists. Using AMSOIL synthetic products has always been an easy way to maximize fuel economy. That's one of the benefits we built our reputation on.

And consumers today are looking for every way they can to care for and protect their very expensive investments. Whether it be their automobile, truck, ATV, boat, or any one of many, many other vehicles or machines people use today, consumers are looking for ways to help them last as long as possible. Most motorists will buy products that help keep vehicles out of the shop and on the road. As an AMSOIL Dealer, you help them do that with the synthetic products you sell every day.

All of these factors not only help you sell AMSOIL products, synthetic oil, synthetic lubricants, air filters and oil filters, make sponsoring new AMSOIL Dealers much easier. Whether it be sponsoring a new Dealer interested in pursuing the AMSOIL business opportunity, a AMSOIL preferred customer looking to save money, a retail account wanting to put AMSOIL products on the shelf, or a commercial account looking for improved performance and reducing costs, today is the perfect time to build your organization. When your products are in demand like they are today, it's up to you to take advantage of it: Work your AMSOIL dealership today and your AMSOIL business will grow. It's as simple as that!

Here at corporate headquarters, we are doing our part to insure your growth potential continues. We are adding to our staff to better serve you and meet the increasing demand for our products. We continue to develop and introduce new products, modernize and streamline our production capabilities, upgrade our computer systems including hardware and software, remodel and upgrade our warehouses, produce new sales literature and sales aids, and upgrade our product packaging.

In short, we are doing whatever it takes to meet our AMSOIL Dealers' and their customers' growing demands. We are confident the increase in business we are experiencing today will continue far into the future, and I guarantee we will be ready for it.

The question is, will you?

If your business has not grown significantly in the past twelve months, you are either not working it or you're doing something wrong. For example, if you have not used the G-100 product catalog, now is an excellent time to start. A new catalog is included in this issue of ACTION NEWS and can be ordered in bulk from AMSOIL INC. Buy some catalogs and a rubber stamp with your name, address, and ZO number and stamp the back of your catalogs. Then pass them out to anyone who shows an interest in AMSOIL products. Let these catalogs do some of your work for you. You will be credited for every sale they generate. I know they are very effective sales tools because we track our catalog sales, and they grow larger every month. People are buying AMSOIL synthetic products from them in ever-increasing numbers and they are generating profits for many Dealers.

But here's the best part. If your customer buys from a catalog you provided, when new catalogs are printed, we automatically send them a new, updated catalog at no cost to you or to them. Every sale generated from this new catalog will also be credited to your account automatically. This will continue for as long as your customer keeps buying, so every time a new catalog is printed, buy more and give them to different people. Eventually you will have a large number of catalog customers with a minimum investment in catalogs. Many of these catalog customers eventually upgrade to Preferred Customers and Dealers. Try it! It's an easy way to increase your sales and build your organization.

A.J. "Al" Amatuzio

President and CEO, AMSOIL INC.

From the President's Desk

Many times over the years, I have been approached by other corporations or investors who wish to purchase AMSOIL Inc. I recently received another such offer in an letter stating that their research indicated we made excellent products and had a good management team in place. Yes we do and yes we have, but my response is and has always been..."not for sale".

AMSOIL enjoys an excellent reputation in the marketplace. Our name means high quality synthetic products to millions of people. This is bound to attract potential investors. It also has attracted the interest of some large retailers. They know the AMSOIL name is marketable. But there would be major drawbacks for us and our Dealers if we let them buy and sell on their terms.

Some time back, one of our AMSOIL Dealers asked AMSOIL to assist in preparing a proposal to a large discount retailer. We backed out when the discounter insisted on purchasing and selling our products at a lower price than our Dealers can purchase and sell the products for. In essence, we turned our backs on a possible multi-million dollar a year sale because we knew it wasn't good for AMSOIL Dealers.

AMSOIL is committed to multi-level marketing and to our AMSOIL Dealers. We don't do anything that we feel will hurt our Dealer network. There have been a number of MLM companies who have used their dealers to put them on the map, then turned their backs on them and abandoned MLM for conventional marketing. Can you imagine how frustrated and disappointed those dealers had to be? All their work building sales organizations went down the drain.

That will never happen here at AMSOIL. We have a great relationship with our AMSOIL Dealers, and we like it that way. We make a great team, AMSOIL INC. and you as a Factory Direct AMSOIL Dealer. We are all growing and prospering together in this business and that's exactly how our marketing plan is designed to work. And whether it be someone trying to buy this company or someone trying to undercut our AMSOIL Dealers, we don't want any part of it.

Part of our mutual success has been due to our promotional efforts, which include our racing promotions. Have you seen the December 24 issue of Snow Week magazine? It is quite an exhibit of AMSOIL snowmobile racing. The front cover features a full page photo of Justin Tate flying through the air on a machine that is totally emblazoned with AMSOIL logos. Inside is a double page ad for Ski-Doo showing Justin's number 28 machine again covered with AMSOIL logos. Then the feature story is about Justin Tate's win at the Spirit Mountain, Minnesota race. AMSOIL totally dominated this issue of Snow Week magazine.

AMSOIL supercross racing season got off to a blazing start, as well. As noted in our racing update in this Action News, all four of our riders accepted awards at the supercross season opener in Anaheim, California.

You just can't buy advertising like that. Seeing our name over and over in magazines and our riders on the winner's podium gives tremendous credibility to the performance of our products. That, after all, is the reason we're involved in racing in the first place.

I also want to congratulate our AMSOIL Dealers for taking advantage of our presence and success in racing. Our performance products sales have increased tremendously this past year thanks to your efforts and our racing promotions. This is especially true of our two- cycle oil sales, which have increased over 50% this past year. That, on top of a 50% increase over the previous year, makes our two- cycle oil one of our best selling products today.

The fact is, our sales should be increasing dramatically, because we make the best products in the world, period. A friend of mine told me about an acquaintance who was researching lubricants over the Internet and determined that AMSOIL made the best motor oils and Mobil came in second. But he said someone made the comment that the owner of AMSOIL was an "arrogant" son-of-a-gun.

I suppose I may have that reputation with some people, because I know our synthetic lubricants are the best made and I'm not shy about saying so. If that's being arrogant, then I guess I'm arrogant. But in business, you've got to "toot your own horn", because if you don't, nobody else will. Of course, you must have something legitimate to toot about or you could be labeled a blowhard.

Fortunately, we all have something to "toot" about these days. Our products are excellent, our dealerships are growing, our promotions are successful, and our sales continue to grow. Your wagon is hitched to a winning team. We're on our way to another banner year in 2002. Let's continue making things happen together!

A.J. "Al" Amatuzio

President and CEO, AMSOIL INC.

From the President's Desk

Have you ever heard a new AMSOIL Dealer make the comment that sponsoring is like inviting someone to compete with you? I have heard it said from time to time over the years, and when I hear it, I know that the person saying it doesn't understand what it takes to succeed in this business.

Sponsoring doesn't invite competition. On the contrary, it expands the sponsor's personal income opportunities and provides financial security in the event of illness or disabling accident. When you sponsor new Dealers, you are adding salespeople for your business. Your personally sponsored AMSOIL Dealers generate sales that you alone could not possibly make. Their sales, and the sales of the Dealers they sponsor, result in commission credits that are added to yours, determining the percent commission you earn every month.

Unless you are an incredibly talented salesperson, there's no way you could earn as much from your own personal sales as you could with the combined efforts of an active downline group. And even if you have a bad month personally or are unable to work due to illness or accident, your personal group will continue to generate income for you.

But sponsoring new AMSOIL Dealers is really just the beginning of building a thriving, profitable AMSOIL Business. As your downline group gets larger, it becomes your job to assist, train and help keep your group motivated. That means holding sales meetings and making yourself available to answer your Dealer's questions and concerns. Your meetings will be a place where your downline Dealers bring new prospects to help them build their businesses, because the more you help your downline Dealers succeed, the more success you will enjoy. That's the way AMSOIL business works.

AMSOIL provides plenty of assistance in getting you started in sponsoring and operating your AMSOIL dealership business. Your G-700 sales manual includes many "how to" books, including the G-1229, which is the "How to Sponsor AMSOIL Dealers." It is an excellent reference guide to tell you why and how to sponsor new Dealers. Other "how to" books are also helpful and should be read by every new AMSOIL Dealer. They include information on how to begin, how to sell, how to promote, how to administrate, plus books on the Altrum division, our sales programs, and information on product features and benefits. All of this information is geared to help you in all aspects of owning and operating your own AMSOIL synthetic oil business.

In addition to these many training tools, AMSOIL also makes available a tremendous variety of product and promotional materials geared]to help you sell AMSOIL, Altrum and AGGRAND products.

Our Sales Promotions Department is staffed with talented writers and marketing personnel who take great pride in producing outstanding sales literature and sales aids for our AMSOIL Dealers use. We expect our promotional materials to reflect a quality image for our company, our products, and for you, our Dealers. They are produced at great expense to the company, but in high enough quantities to make them affordable to individual AMSOIL Dealers.

When you hand out an AMSOIL product brochure, data sheet, or any AMSOIL sales aid, it is always a first class piece. When your new AMSOIL Dealers receive the Action News, Altrum News, or the AGGRAND News, you know they are receiving timely, well-written information that will help them in their businesses. You know these publications will be of high quality and that they will reflect well not only on the company, but on you as a sponsor and business person. When you or your customers visit our website, they find it well-designed, informative and easy to use.

When you see an AMSOIL advertisement in a magazine, it will also reflect the quality of the company and products. That's how we do things here at AMSOIL. No shortcuts, no exaggerated claims, no badmouthing the competition. Just the features and benefits our products deliver presented in a tasteful, high-quality way.

I am a firm believer in doing things right and demonstrating quality in everything this company does; from the raw materials we buy, to the products we make, to our work environment, to the tools we use in manufacturing, to the people we hire, to the cleanliness of our plant, to the sales aids we make available to our Dealers, to the advertising we do, to the way we conduct our business in general. Quality is what had made this company strong and what will keep us strong in the future.

So back to sponsoring. I realize that I often sound like a broken record when talking about the importance of sponsoring, but it clearly is the quickest and best way to build a strong AMSOIL business. If that is not your goal, then don't bother reading this message. Too late, eh? Already read it? There is a method to my madness, and I hope you got the message! Sponsor and grow. It works!

A.J. "Al" Amatuzio

President and CEO, AMSOIL INC.

AMSOIL Synthetic Lubricants and Filtration products dramatically improve your vehicles performance, fuel economy and extend engine life. Independently Tested and Proven Best Synthetic Motor Oil. AMSOIL the Smart Synthetics!